Week 4: We deliver value: This is what our guests expect

Description

In this module, we will explore how an enterprise delivers value, what value is, and how to create an enterprise that can and will deliver value. This is a large module as there is a lot to read and absorb. For you to understand your role as a manager and leader at (Sample Company) or any other enterprise for that matter, it is critical that you fully understand these critical operational concepts.

Outcomes

• Managers will develop the delivery of value in their departments that is expected by their customers.
• Mangers will coach and develop their teams to deliver the value expected by their customers.

Performance tasks

• Based on the reading below, reflect on how you will introduce these concepts into your work and into the coaching of your team. Be ready to share your reflections with others in the workshop.
• Based on the reading below, in one page or less, describe what you believe to be the value that your department delivers and why. If you feel compelled to do so, more than one page is fine. You will be sharing this in the workshop.

Week 4 assignment

Again, please understand there is probably more reading within this module than any other so start early and complete the reading as your understanding of operations and the delivery of value is critical to your success as a manager and leader.

  Read this short two page white paper on Communicating a Meaningful Value Proposition.

  Quickly review the two slides from KPMG Consulting on Value creation.

  Read this review of the book The Discipline of Market Leaders listed below under additional resources. This is the foundation work that has informed much of the thought about how to deliver value to customers and will provide you with the basic concepts behind value creation.

  The last reading is a white paper that I wrote over 10 years ago but will give you allot to think about as your further explore value creation in the enterprise. Integrating the Organizational Community

  Optional reading: If you have time and wonder about how the balance of these values plays out within an organization, the case study "When operational excellence meets customer intimacy" would be very informative. In this case study, the authors have described how customer intimacy and operational excellence often are the two driving values in organizations. In fact 80% of the time.

  Write down your key insights from your reading and be ready to share in our next workshop.

  If you want to further your education on your own about delivering value, you can read: The Discipline of Market Leaders by Michael Treacy & Fred Wiersema, Addison-Wesley Publishing, Reading, Ma., 1995.

  The leader’s role is not to make sure that people know exactly what to do and when to do it. Instead, leaders need to ensure that there is strong and evolving clarity about who the organization is. When this clear identity is available, it serves every member of the organization. Even in chaotic circumstances, individuals can make congruent decisions. Turbulence will not cause the organization to dissolve into incoherence.
~ "Leadership and the new science: Discovering order in a chaotic world" by Margaret Wheatley

Are you ready to move on?

When you are finished with the assignment from the week four self-study learning assignment, please go onto the self-study learning assignment page to confirm the date of workshop two and pick up the assignment for week five. If you have any questions, please contact your instructor. 

We recommend that you build ongoing conversations with our fellow learners via the discussion board. 

 
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